Standing Notes ···
Carrying forward
Product · 3w
Gold animal figurine sets maintain 74% revenue share during catalog expansion.
Campaign · 33w
Google organic traffic quality dramatically improved despite 87% volume drop.
Inventory · 3w
953 of 958 SKUs still have zero sales despite 25 product updates this week.
Sales Channels
Sales channel breakdown
| Channel | Orders | Items | Gross Sales | MoM |
|---|
| Hello December | 44 | 93 | ₹82,920 | +6.7% |
| Online Store | 25 | 90 | ₹52,575 | −36.3% |
| Total | 69 | 183 | ₹1,35,495 | −15.5% |
Hello December is holding order frequency but losing revenue per order. Worth checking if there's been a shift in product mix or discounting.
Key Metrics
Top line, month over month
Action Plan
For next month
1Check Google Search Console for traffic drop causes
2Promote gold animal sets across all channels
3Audit and consolidate 953 zero-sales SKUs
Executive Summary
Sessions down 87% but conversion up 640% suggests a dramatic shift in traffic quality. Revenue only down 17% because remaining visitors are much more qualified, likely a Google algorithm change or technical issue filtering out low-intent traffic.
Generated by Sentinel
Meraki Wraps · Goa, India
Pilot story
Meraki Wraps
Meraki Wraps had a normal-looking week. Sessions were fine, and their Shopify dashboard wasn't raising any flags. But something was wrong.
- Sentinel caught the invisible drop: It flagged that revenue was down significantly and tracking well outside the store's normal range.
- It turned uncertainty into action: The report connected the drop to a specific event in the store, giving the owner something to act on, not just a number to worry about.
- It unifies B2B and D2C metrics: Standing Notes and Sales Channel Breakdowns let the client track both business models through a single report.
- It clarifies prioritization: It highlights exactly how long open tasks have been pending, exposing what needs attention first.
Sentinel bridges the gap between noticing a problem and knowing how to fix it, turning complex e-commerce data into timely, clear direction.
Batch 01 is closed. All five pilot stores confirmed.
Batch 01 is closed. Batch 02 is next.
Thank you to everyone who reached out and signed up for the pilot. The response was beyond what we expected. Batch 02 will include a major upgrade to what Sentinel can detect and how the report is built. Applications have started. Join the waitlist.
→ Major upgrade to monitoring and newsletters
→ Shaped by feedback from Batch 01 stores
→ Limited spots, applications now open
→ Pilot terms still free for selected stores
