Attention: Revenue Down 17.3%
MAY 1 - MAY 31, 2026
Monthly Performance Briefing
Meraki Wraps
Executive Summary
Sessions down 87% but conversion up 640% suggests a dramatic shift in traffic quality. Revenue only down 17% because remaining visitors are much more qualified. This could be Google algorithm changes or technical issues filtering out low-intent traffic.
Key Metrics
Revenue
₹1,40,767
▼ 17%
vs ₹1,70,195 last month
Orders
69
▼ 4%
vs 72 last month
Conv Rate
1.78%
▲ 641%
vs 0.24% last month
AOV
₹1,828
▼ 15%
vs ₹2,162 last month
Product Performance
ProductUnitsRevenuePrev Mo% TotalMoM
Squirrel Squad - Set of 3 (Gold)9₹14,400₹19,20024.7%-25.0%
Slow & Steady Charmers - Set of 3 (Gold)9₹14,400₹6,40024.7%+125.0%
Monkey Business - Set of 3 (Gold)9₹14,400₹6,40024.7%+125.0%
Butterfly Garden Tea Light6₹7,500₹12,50012.9%-40.0%
Ballerina Musical Snow Globe (100MM)1₹7,500—12.9%—
Insight: Gold animal figurine sets maintain 74% revenue share during catalog expansion.

Action: Feature the three gold animal sets prominently while new products gain traction.
Campaign Performance
ChannelSessionsRevenuePrev MoRev MoM
google2,602₹22,290₹18,033+24%
direct1,050₹18,784₹51,456-63%
instagram41₹0₹15,615-100%
doubleclick40₹0₹0—
youtube32₹0₹0—
Insight: Google organic traffic quality dramatically improved despite 87% volume drop.

Action: Investigate Google Search Console for ranking changes or technical crawl issues.
Sales Channel Breakdown
ChannelOrdersItemsGross SalesPrev MoMoM
Hello December4493₹82,920₹77,700+6.7%
Online Store2590₹52,575₹82,600-36.3%
TOTAL69183₹1,35,495₹1,60,300-15.5%
Hello December is holding order frequency but losing revenue per order. Worth checking if there's been a shift in product mix or discounting.
Inventory & Operations
MetricThis MonthTargetStatus
Return Rate0.0%< 5%GOOD
Inventory Turnover0.00x> 0.5xALERT
Active SKUs958—INFO
Zero-Sales SKUs953< 10%ALERT
Returning Customers0.0%> 20%ALERT
Insight: 953 of 958 SKUs still have zero sales despite 25 product updates this week.

Action: Pause new product additions and focus on promoting existing zero-sales inventory.
Standing Notes
Product · 3w Gold animal figurine sets maintain 74% revenue share during catalog expansion.
Campaign · 33w Google organic traffic quality dramatically improved despite 87% volume drop.
Inventory · 3w 953 of 958 SKUs still have zero sales despite 25 product updates this week.
Action Plan for Next Month
1 Check Google Search Console for traffic drop causes
2 Promote gold animal sets across all channels
3 Audit and consolidate 953 zero-sales SKUs
Open Shopify Admin
Generated by SENTINEL by JAAX Labs