Field Notes.
First-person learnings from inside live engagements. What we tried, what we believed, and what we changed our mind about.
Why JAAX exists.
The origin story of JAAX Labs. Why we built an AI-native agency, the problem with strategy decks, and the bet we made on shipping production code.
Read the full post →Anthropic vs. OpenAI Enterprise 2026: A Decision Framework
Anthropic now holds roughly 40% of the enterprise AI market. The question isn't which is better - it's which is right for what. Here's the framework we use with clients.
Read the full post →Answer Engine Optimization for AI Consultancies. What Gets You Cited by ChatGPT and Claude.
AI search is changing how buyers find consultants. Here's what we've learned about getting cited by answer engines - and what most agencies are getting wrong.
Read the full post →Why 95% of GenAI pilots fail.
A trillion-dollar implementation gap, three named reasons it widened in 2026, and the pilot-to-production playbook that fixes it. Cite-worthy framing of the MIT NANDA stat.
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